Integration of Conga Composer with Salesforce for a Finance company

December 12, 2023, admin

About The Company:

Our client, founded in 2013 and headquartered in Sydney, is a comprehensive financial services company providing solutions such as budgeting and savings, mortgage services, debt management, investment advice, superannuation solutions, self-managed super funds (SMSF), insurance, family protection, retirement, and estate planning.

Customer Challenges:

In the dynamic world of financial services, customer empowerment is pivotal to the success of sales organizations. The client faced challenges where

  • customers couldn’t easily track the progress of their financial services and lacked swift access to relevant documentation.
  • The sales team sought a solution to efficiently inform customers about the status of their services and provide timely access to associated documents.

Solutions:

We decided to integrate Conga Composer with Salesforce and Google Drive to address the challenges. This solution aimed to streamline document generation and enhance the overall customer experience.

Integration of Conga Composer with Salesforce and Google Drive:

Key Steps of the Integration:

Integration of Google Drive: Conga Composer, integrated with Google Drive Docs, Sheets, or Slides, removed the need for manual document creation, saving valuable time and reducing the risk of human errors.

API Integration with Salesforce Data: Leveraging our API Integration solutions, the Conga Composer seamlessly uses Salesforce data for document generation. The generated documents were then stored in the customer’s Google Drive, ensuring real-time collaboration and editing capabilities.

Automatic Delivery of Documents: The integration facilitated the automatic delivery of generated documents, status reports, or personalized files to the cloud, significantly improving customer experiences. This included creating Google Docs, Sheets, or Slides automatically storing files on Google Drive, and establishing templates in Google Drive.

Results:

The implementation of Conga Composer with Google Drive delivered tangible benefits for the client:

Automated Document Generation: Document generation became automated, reducing manual effort and increasing operational efficiency.

Enhanced Customer Experience: Customers could now easily track the progress of their financial services and swiftly access relevant documents leading to an improved overall experience.

Cost and Time Effectiveness: The integration proved to be a cost-effective solution, saving time for the sales team and reducing operational costs.

Zero Inconsistency in Document Formatting or Branding: The integration ensured consistency in document formatting and branding, eliminating any potential inconsistencies that could arise from manual processes.

Elimination of Manual Errors: The automated process virtually eliminated the possibility of manual errors, ensuring accuracy in document generation.

Final Words:

The integration of Conga Composer with Salesforce and Google Drive addressed the specific challenges faced by the client and streamlined their document generation processes. By embracing a technology-driven solution with us, the organization achieved efficiency and enhanced CX. It eliminated manual errors, showcasing the positive impact of strategic technological integration in the financial services sector.