January 8, 2024, admin
About The Company:
Our client is a vibrant social media agency based in London and Amsterdam.
Customer Challenges:
They faced significant challenges in revamping their sales and B2B marketing strategy entirely. Struggling with outdated processes and seeking a fresh approach, they approached us to bring about transformative change.
They faced various challenges in their existing marketing strategy:
- Online Visibility: The agency needed help attracting unique website visitors, hindering potential business opportunities.
- Inefficient Communication: Dealing with incoming leads needed to be more streamlined, impacting the effectiveness of client communication.
- Underutilized LinkedIn Presence: Despite having a substantial LinkedIn following, clients needed more time to capitalize on it due to time constraints from ongoing client projects.
Solutions:
We conducted a thorough marketing audit, addressing key areas to enhance the client’s overall marketing approach:
- HubSpot CRM Integration: The first step was implementing a large-scale HubSpot integration for their management, sales, and account teams. This involved data import, Gmail extensions, document sharing, meeting booking, and integration into communication tools like Slack.
- LinkedIn Content Marketing: Recognizing the untapped potential on LinkedIn, We devised a content promotion strategy. Multiple LinkedIn content campaigns were executed over three months, focusing on new work, clients, and thought leadership pieces.
- LinkedIn Outreach: A targeted LinkedIn outreach strategy was implemented, connecting with potential clients based on careful research. Engaging information was shared to identify those showing active interest, resulting in significant new business meetings booked.
Results:
The impact of our interventions was profound:
- 4x Increase in Meetings Booked: Implementing a demand marketing strategy, HubSpot integration, and LinkedIn outreach substantially increased new business meetings.
- 3X Increase in Unique Visitors: LinkedIn content marketing initiatives led to a remarkable surge in unique visitors to clients’ profiles.
- 5X Increase in New Connections: The targeted LinkedIn outreach strategy yielded a substantial increase in new connections, with a 50% conversion rate on the first conversation.
Final Words:
The collaboration between the client and us continues to be a resounding success. With ongoing content and inbound lead generation efforts, the client is positioned for sustained growth and continued success in the dynamic social media landscape. This case study exemplifies the transformative power of a well-executed marketing strategy tailored to a forward-thinking agency’s unique needs and challenges.
