The online funding company, based in New Hampshire, USA, is a subsidiary of a century-old financial holding company. Specializing in various financial categories, such as working capital and equipment financing for small businesses, the company utilizes a unique online application system. Since its establishment in 1993, the brand has invested over $4 billion in financing and serves a vast customer base of over 100,000 clients in the USA.
In the rapidly evolving financial and credit market, the company identified the need for specific changes to stay competitive. The existing Salesforce CRM was underutilized, and there was a pressing need to optimize its capabilities for targeting new markets, meeting tight deadlines, and gaining a comprehensive view of the business operations.
To address the challenges, Our team proposed a strategic solution focused on Salesforce implementation, customization, and integration. The key initiative involved integrating isolated applications with the existing Salesforce CRM. This integration was achieved through the development of custom modules for process automation, replication of accounting modules, and the deployment of lead capture tools such as Marketo. Additionally, a unified console page was enabled, providing a holistic view of the business’s performance.
The custom modules played a crucial role in streamlining processes, reducing loan processing times significantly, and ensuring compliance with regulatory requirements. The replication of accounting modules facilitated accurate client information tracking, contributing to a more efficient and compliant operation. The incorporation of lead capture tools enhanced the monitoring of potential clients, allowing the company to seize new opportunities effectively.
The implementation and customization efforts led to tangible improvements for the funding company. A substantial reduction in loan processing times was observed, enhancing operational efficiency and improving customer satisfaction. The accurate tracking and reporting of client information aligned with regulatory compliances, instilling confidence in both clients and regulatory bodies. The effective lead-tracking mechanism enabled the company to expand its market reach and capitalize on emerging opportunities.
Final Words:
The Salesforce implementation, customization, and integration we undertook proved instrumental in transforming the online funding company’s operations. By leveraging the full potential of Salesforce CRM and integrating various applications seamlessly, the company achieved enhanced efficiency, compliance, and a broader market presence.